Off-page SEO includes everything that happens outside your own website that influences your rankings in Google.
It’s about building your website’s authority, trust, and reputation across the internet.
Where on-page SEO tells Google what your website is about, off-page SEO tells Google how credible your business is.
In short: if others trust and talk about your business online, Google does too.
Google’s goal is to deliver the most reliable results.
So, when multiple trustworthy websites link to or mention your business, it’s a strong signal that your content is valuable.
For local businesses in Rotterdam, strong off-page SEO helps you:
Without it, even a well-built website may struggle to appear on page one.
Here’s a simple checklist of what truly drives off-page authority in 2025.
Backlinks are links from other websites that point to yours.
They’re still one of the most important ranking factors.
Focus on earning links from:
Avoid spammy, paid, or irrelevant links — they can hurt your rankings instead of helping.
Even when a site doesn’t link to you, just mentioning your brand name contributes to your online authority.
Google can recognize and value these mentions as trust signals — especially when they come from reputable sources like local publications, event listings, or professional associations in Rotterdam.
Your Google Business Profile (formerly Google My Business) is a key part of off-page SEO.
It tells Google that your business is legitimate and active locally.
To optimize it:
A strong profile can boost both map visibility and local keyword rankings.
Customer reviews are powerful off-page signals.
They not only influence local rankings but also directly impact how people perceive your business.
Encourage happy clients to leave detailed Google reviews that mention your services and city name (for example, “Excellent web design agency in Rotterdam”).
While social media links don’t directly affect rankings, an active presence helps amplify your content and attract backlinks.
Share your blog posts, projects, and insights — especially on LinkedIn and Instagram — to stay top of mind and encourage others to reference your work.
Citations are online mentions of your business name, address, and phone number.
They appear in local directories, chambers of commerce, and listing platforms.
Consistency is key — make sure your details match across all sites.
Collaborate with other Rotterdam-based businesses or organizations.
Joint campaigns, sponsorships, or interviews can lead to high-quality mentions and backlinks from local and niche sources.
Publishing great content isn’t enough — you need people to see it.
Share your articles through newsletters, outreach, and social media to attract natural links over time.
Participating in relevant online discussions (without spamming) helps establish your authority.
Platforms like Reddit, Quora, or industry-specific forums can increase brand exposure and generate organic mentions.
Digital PR combines storytelling and outreach.
Publishing a unique study, guide, or local insight can earn press mentions — which often come with valuable backlinks and exposure.
Do you know who’s linking to your website and what your online authority looks like?
At Zalm Partners, we offer a free SEO analysis that includes your backlink profile, brand mentions, and citation overview.
We’ll identify where your authority stands — and show you how to build it further.
Request your free SEO analysis today, fill in the contact form, and share your website URL.
Zalm Partners is a Rotterdam-based digital agency specializing in web development, SEO, and AI-driven search strategies.
We help businesses grow their visibility and reputation through clean technical builds, strategic content, and data-driven link building.
SEO is not a one-time effort — it’s an ongoing process of earning trust and proving value.
We make sure your business stays credible, visible, and competitive in an ever-changing digital landscape.
Zalm Partners – Web Development & SEO in Rotterdam
We always start with a one-hour sparring session at our office — no strings attached, just ideas and possibilities.
Share your site with us and receive a free technical SEO analysis with clear, actionable improvements.
Zalm Partners is a Rotterdam-based digital studio, delivering tailored web development, branding, and growth solutions powered by Google & AI.
