SEO copywriting
Copy that ranks in Google, gets cited in ChatGPT and sounds like your company.
SEO copywriting, the way we do it, means copy written by humans, based on interviews with you, and built to do two things: rank in Google and get cited when someone asks ChatGPT or Perplexity the question. The page you are reading was made by exactly that recipe: one search question, a literal answer in the first sentence, and not a word of filler after it.
We do not source the substance from other websites or from a language model, but from your head and your team's. That is where the knowledge lives that competitors cannot copy, and that AI models consider worth citing.
What SEO copy needs to do today
Ranking alone is no longer enough. Above the search results sits an AI summary that picks its sources, and it does not pick pages full of padded introductions. It picks pages that answer a question directly, with concrete, verifiable facts. Writing for Google and writing for AI answers has become the same craft: answer clearly, one question per page.
We see it working at Uitgeverij Wilde Haren: a two-person publisher with a content coverage of 69 percent, the highest across all our engagements, and more visible than Bol.com in AI answers about children's books. Not by publishing more than the giants, but by answering the questions better.
The interview is the source, not the internet
Every text starts with an hour-long conversation with you or the person in your company who truly knows: the technician, the lawyer, the consultant. Something that keeps standing out after years in this craft: the strongest sentence on a page almost never comes from the keyword research, but from an aside the client drops in the interview. The detail you assume everyone knows is exactly what your reader finds nowhere else.
Our editors turn that knowledge into copy, and you check that it is accurate and sounds the way you actually talk. The result is content no competitor can imitate, because it exists nowhere else.
Wondering what this means for your site?
Ask usWhy we do not deliver AI bulk content
A language model can produce fifty texts in an afternoon that are nowhere demonstrably wrong and nowhere add anything. Such pages rank temporarily at best, rarely get cited, and make your brand interchangeable. We do use AI as a tool, for research and structure, but the substance comes from interviews and the pen belongs to a human.
Good copy also steers which customers you attract. At Dakwerken Roofit, eighty percent of enquiries are about their speciality, because the content was sharpened towards it. More traffic is nice; more of the right enquiries is the goal.
From individual texts to a content plan
You can order individual texts, but most of the return sits in coherence: a plan where every page answers one question from the customer journey and the pages reinforce each other. We build that plan from a first measurement: which questions your customers ask, who owns those answers today, and where the gap is widest.
Copywriting is one part of a larger whole. What that whole looks like, you can read under organic growth, and what you do and do not hand over under outsourcing SEO.
What does SEO copywriting cost?
The price depends on the number of pages, the depth each topic requires and how much groundwork exists: a company with a clear offering and an available expert interviews faster than an organisation where the knowledge is scattered. Bilingual writing, such as Dutch and English, counts as well.
We work with a fixed fee per page or a fixed monthly fee for ongoing content production, without lock-in. Start with a free, no-obligation conversation: we dig into the questions in your market that go unanswered and come back with insights and a proposal with a concrete number.
Frequently asked questions
Not the substance. We use AI as a tool for research, structure and checking, but the knowledge comes from interviews with you and the text is written and polished by an editor. That is not a matter of principle but of results: interview-based content holds facts that exist nowhere else, and those are exactly what gets cited.
About one hour of interviewing per topic cluster and a review round per text. We ask nothing more of your calendar. In our experience clients call the interview the best part of the engagement: it is talking about the craft they know.
Sometimes temporarily, rarely lastingly. Search engines and AI models reward information they find nowhere else and punish interchangeable content ever harder. A language model can only rearrange what is already on the internet; your practical knowledge is not there yet.
Yes, and it is often the fastest win. Existing pages already carry age and links; rewriting them answer-first and enriching them with interview knowledge often moves faster than building new pages. At the start of an engagement we assess which pages deserve it.
Dutch and English, both at native level. English versions are genuine adaptations with their own keyword research, not translations. Our own site works exactly that way, so you can compare the result side by side.
After the first interview, the first text is usually ready within two weeks. The interview itself is typically scheduled within a few days of sign-off. Send a message through the form below and we will reply within one working day.
Related pages
Want to know which questions your market asks?
Get in touch and tell us which topics you want to be found for and what knowledge lives inside your company. We dig into the questions your market asks and come back with insights and a concrete content plan with next steps. We reply within one working day.