Know what the internet says about you.
We map what the web says about your brand, decide what needs to change, do the work and measure what it delivers. That way, you grow with the customers you actually want.
50+ leading companies work with us
Your next customers are doing their research without you
The way people research a purchase is changing fast. Hardly anyone downloads a whitepaper any more, and LinkedIn feels more automated by the day. Today's buyer asks their question online and makes up their mind before they ever fill in a form. The answer they get comes mostly from sources you do not control.
Invisible
Someone asks who does this and gets three names back. Yours is not one of them. Not because you are not good enough, but because you were not there when the question was asked.
Wrong
Some of what is out there about you is no longer true. A page nobody updated, an old service still listed, or an external source repeating something that was true years ago.
Incomplete
You do get found, but your page does not answer the question that was asked. So the company that does answer it gets named instead.
You never hear these objections. But they shape what people think of you, right when there is business to be won. More content will not fix that.
A good strategy will.Web Intelligence: know first, then steer.
With Web Intelligence we scan the entire accessible web and map what can be found about your brand. On your own site, but above all across every source beyond it. For most companies that is uncharted territory, even though it shapes much of the picture and can very much be influenced.
We measure with AI models, because they have digested the whole web and so hold up the most complete mirror of what exists about a brand. What comes out of it reaches well beyond AI: your website, your content, how you rank in search engines, external sources and PR.
Once you know which questions you show up for and which you do not, you can raise your visibility deliberately, with exactly the audience you want to grow with.
One measurement to start. Then a cycle that keeps running.
We start with a single measurement. From there, a cycle of Strategy, Execution and Verification takes over, and every result feeds back into the strategy.
We start with a full measurement: what the web says about you, across the whole customer journey, set against your competitors. That is the starting point.
More about InsightSo the strategy moves with what actually happens, instead of you working through a plan that is out of date within three months.
Working together on what could be better.
Once the strategy is in place, we get to work. We do the heavy lifting: the deep, structural work an in-house team rarely gets round to and rarely has the expertise for. Your team does what it does best. The split varies by company and by topic, but we are the engine.
Fixing what is already out there
Repairing errors and outdated information, ironing out contradictions between pages and sources, clearing out old content. Not glamorous, but the foundation for everything else.
Being found for the questions that matter
Content and pages built around what your customers actually ask, easy to find both technically and editorially, in search engines and AI answers alike.
Steering the picture beyond your own site
Reaching out to external sources and getting them corrected, being named in the places that shape the picture, and building the kind of authority through PR that you cannot write for yourself.
From visibility to contact
Visibility is only worth something if it leads somewhere. We make the path from "someone finds you" to "someone gets in touch" as short as possible.
Becoming visible to the customers you actually want.
Visibility for its own sake is not the goal. What matters is showing up for exactly the companies and decision-makers you want to grow with, at the moment they are doing their research. Web Intelligence shows where you stand with that audience today. The strategy is what moves it.
From the full picture to one plan
Everything comes together in one living document per brand: the facts, the corrections and the positioning. It sits beside every piece of copy that goes out, from website to advert. No more fragmentation between channels.
An order that makes sense
Buying more visibility on a shaky foundation gets you very little. So we repair first, then optimise, then external sources and PR, and only then new content.
Evidence, not assumptions
Before every change we record where things stand. Afterwards we measure whether anything moved. Always as a percentage across repeated measurements, never as a single snapshot.
It starts with a conversation. From there, it is ongoing.
- First
A no-strings conversation
We get to know each other. What is going on, where you want to grow, and which competitors matter.
- Step 1
Insight
With Web Intelligence we map where you stand online today and where the opportunities are. A clearly scoped first measurement that is valuable in its own right.
- Step 2
The strategy
Where there is opportunity, we decide what needs to change and in what order. Every choice in the plan traces back to what the measurements and data show, so it is clear where the impact is and where your budget goes furthest.
- Ongoing
The cycle
Execute, measure, adjust the strategy, repeat. With a monthly or quarterly report.
Curious what the internet says about you?
In a one-hour discovery call we talk through what is going on and which competitors matter. Ahead of the call we already look at your website and at what is currently found about you online, before anything has been agreed.