AI search & organic growth
Getting found in Google and in AI
People looking for something do not always google any more. Increasingly the question goes to ChatGPT, Perplexity or Claude, and back comes a single answer naming a handful of companies. We make sure yours is one of them, and that you stay at the top of Google.
What changed
A results page shows ten links. At number eight you are still in the running. An AI answer shows three or four names. There is no position eight.
That changes three things. You compete on questions, not keywords: nobody types "roofer Antwerp" into ChatGPT, people type "my flat roof is leaking, who do I call". You are judged on what others say about you, not only on your own pages. And your site has to be readable by a machine without a browser: if your content only appears after a second of JavaScript, a crawler sees an empty page.
Google is not going away: AI Overviews sits at the top of the results and is the largest AI search engine in the world. SEO and AI search overlap, but they are not the same. SEO is about your place in a list of links; AI search (GEO) about whether you are named in the answer itself. We do both, because your customers still search on both.
How we do it
We measure on organic prompts: questions that do not contain your brand name. Measure on brand questions too and every score jumps, but then all you know is that a model has heard of you. Our numbers come out lower. They are also true.
We get the foundation technically right: from robots.txt and llms.txt to server-side rendering, readable text and structured data. In short: everything that lets a search engine and a language model read your site without effort.
We build content that can serve as an answer: pages that fully answer one question, in the language it is asked in.
And we work on reputation, not just visibility. What a language model says about you depends on what is written about you elsewhere, not only on your own site. So we also help with the content that appears about your brand off-site, from press releases to mentions on the places your market reads.
Results
Frequently asked questions
There is overlap: a fast, technically healthy site helps with both. But you optimise for whole questions, you are judged partly on what others say about you, and you measure how often you appear in an answer rather than where you rank.
The technical foundation pays off within weeks. Visibility in AI answers builds over months. With a brand-new company we saw a market-leading position within four months.
We only know once we look. In the scan, and when we sit down together at the office, we map how your market searches through AI and where the opportunities are. If we see little to gain for you, we say so honestly, rather than talking you into a project.
Start by seeing where you stand
A free scan of your AI visibility: which questions you are and are not named in, who is standing in your place, and whether there is enough to gain in your market. If it turns out not to be worth it, we will say that too.