Cellar Investment Partners

Cellar Investment Partners (CIP) is a Luxembourg-based investment fund specializing in “Investment Grade Wine.” They offer investors access to the most exclusive wines in the world as an alternative asset class.

The fund’s ambitions are big, and that didn’t go unnoticed. With upcoming publications in leading media such as Quote and Investment Officer, CIP was on the verge of major exposure. However, there was one crucial problem: the existing website was not professional enough to receive this high-end flow of visitors.

CIP asked Zalm Partners to urgently deliver a fresh, modern, and above all flawless digital experience.

The Challenge: A perfect business card for the press

Media attention is a lever for growth, but only if your foundation is solid. The old website did not match the level of the publications that were coming. A potential investor who clicks through from an article in Investment Officer expects “Institutional Grade” quality.

The assignment was clear:

• Professionalization step: The look and feel had to shift from “startup” to “established financial authority.” The digital business card had to be perfect down to the last detail.
• Two worlds: In addition to the public site for new investors, there was a need for an exclusive, gated platform where existing partners can purchase wines.

The Solution: A hybrid ecosystem

To meet the deadline without compromising quality, we chose a segmented approach with proven technology.

• Corporate Platform (Webflow): For the main website, we developed a sleek, modern design in Webflow. Everything here is focused on trust. Through calm typography, clear data visualization, and a fresh layout, the site now aligns seamlessly with the expectations of Quote readers.
• Private E-commerce (Shopify): For the “Cellar Purchasing Partners” environment, we built a private Shopify store.
  • Exclusive Access: Only accessible for accredited partners.
  • Sourcing Request: A custom-built module that allows partners to request rare wines from CIP’s network.

The Result: Ready for the spotlight

When the articles in Quote and Investment Officer were published, a platform was in place that effortlessly turned the influx of traffic into trust.

• Media Ready: The site served as the perfect anchor point for the PR campaign. The professionalism of the site confirmed the image that was outlined in the articles.
• Investor Relationships: The private webshop strengthens the bond with current partners by offering them exclusive access and service.
• Flawless Launch: Despite the time pressure, the site went live without any teething issues, ready for the general public.

Tech Stack & Services

• Platforms: Webflow (Corporate) & Shopify (Private E-commerce)
• Services: Web Development, UX/UI Design, Launch Strategy
• Focus: Media Readiness & High-End Finance

Expecting media attention? Are you about to step into the spotlight but unsure about your website? You only get one chance to make a first impression on investors or the press.

Zalm Partners makes sure your digital business card is ready in time and flawless. Click here, and contact us to make your website media-proof.