Cellar Purchasing Partners

About the company‍

Cellar Purchasing Partners is the private e-commerce platform of Cellar Investment Partners, designed exclusively for Limited Partners. It offers access to fine wines at competitive prices and a bespoke sourcing service, reinforcing CIP’s premium positioning while providing investors with unique lifestyle benefits.

What we did‍

After the success of the main CIP website, we built an exclusive Shopify store tailored to the needs of Limited Partners. We designed a user-friendly interface and provided bespoke copywriting to match the exclusivity of the brand. A key feature is the wine sourcing function, allowing partners to request specific vintages while the CIP team leverages its global network to fulfill the request.

The impact‍

The platform has strengthened investor relationships by combining exclusive perks with personalized service, making Limited Partners feel valued beyond financial returns. With its sleek design and seamless functionality, the webshop quickly became an essential part of CIP’s offering. We continue to support them with technical improvements, and process optimization, ensuring the platform grows alongside their investor base.