Influentials

From functional to high performance for international growth.

Influentials is an established player in the European influencer marketing landscape. The platform connects brands and creators at scale. While the website was functional, its technical performance no longer matched the ambition and stature of the organization. The foundation was in place, but to take the next step in organic growth, an optimization phase was required.

Influentials asked Zalm Partners to optimize the existing environment and prepare it for further expansion.

The Diagnosis: The difference between “good” and “optimal”

Our analysis showed that the fundamental SEO settings were not correctly configured, which limited the intended growth. Although the website appeared functional, it was missing opportunities in essential technical components. There were no major errors, but after years of updates, the site had become heavier.

As a result, the website was not reaching its full potential in search results, and management was less efficient for the internal team than desired.

The Approach: Technical refinement

Our approach focused on restoring the foundation and removing technical friction. We did not opt for a rebuild, but for perfecting the existing Webflow environment.

In close collaboration with the Influentials team, we took the following steps:

1. Fundamental SEO & Structural Recovery: We addressed critical technical SEO elements, including optimizing heading structures, resolving 404 errors, implementing correct redirects, identifying and fixing orphan pages, and configuring proper language redirection for international expansion.‍
2. Code Optimization (Webflow): Following the structural improvements, we cleaned up the existing code and removed unnecessary weight. The site became leaner, faster, and immediately better aligned with Core Web Vitals and user experience standards.‍
3. Foundation First: By thoroughly strengthening the technical layer, we ensured that subsequent SEO efforts would deliver maximum impact. Every visitor now lands on a website that performs instantly.

The Growth Strategy: Pan-European SEO

With a technically optimized foundation in place, Zalm Partners is now executing the SEO strategy. This is a broad scope trajectory:

• Dual Target Strategy: The website serves two audiences: Brands with a B2B focus and Creators with a community focus. The strategy ensures both groups are effectively targeted without diluting search performance.
• ‍International Focus: The objective is visibility across Europe.

We focus on high intent keywords, commercially relevant search terms. Thanks to the technical optimizations, this content is now better valued by search engines.

The Result

The website has been transformed from a functional platform into a high performance machine.

• ‍Performance: The site loads faster and scores strongly against Google’s technical standards.‍
• Visibility: We are seeing strong upward trends in the targeted keywords. The combination of robust technical foundations and strategic content is delivering measurable results.‍

Is your website utilizing its full organic potential? In many cases, the basic settings are in place, yet opportunities are missed due to a lack of technical optimization. Speed and structure make the difference in a competitive market.

Zalm Partners offers a no obligation analysis. We assess the technical performance of your current platform and identify the most promising keywords within your market.

Request the analysis here.