In the construction industry, people often think word-of-mouth is enough. But for Roofit (active in the Antwerp region), the ambition was bigger. They didn’t want to rely on referrals, but to receive new requests every day for large renovation projects.
The challenge? The roofing market is brutally competitive. Zalm Partners rolled out a strategy focused on one thing: visibility.
The Challenge: Standing out among hundreds of competitors
Anyone searching for “roofer” in Antwerp gets overwhelmed by options.
- Competition: Everyone is fighting for the same keywords.
- Lead Quality: Roofit wasn’t looking for small €50 repairs, but major projects (full roof renovations, EPDM, insulation).
- Fragmentation: They needed one central place that communicates professionalism and guides the customer directly to the right service.
The Solution: A visibility network
We didn’t just build a website, we built a digital safety net.
- Smart Structure (Webflow): We built the new site (Dakwerken.be) in Webflow. The structure is crystal clear: the homepage immediately highlights the 6 core services (such as flat roofs, pitched roofs, facade cladding). Each service has its own deep landing page. This is technically perfect for Google, because it shows Roofit is a specialist in every area.
- Local Domain Strategy: This is Zalm Partners’ secret sauce. We strategically deployed strong domain names (such as roofit.be and platdakexpert.be). This allows us to claim digital real estate across the entire region.
- Content That Converts: The copy is written to please both Google and the customer. “Structured and clear,” as the first feedback put it. No technical jargon, just straightforward language for homeowners.
The Result: Big requests every day
The strategy works like a charm.
- #1 Position: Roofit now ranks at the top of Google for roofing services in the Antwerp region.
- Lead Flow: The inbox isn’t filled with spam, but with serious quote requests for major jobs. They no longer have to pay for expensive leads on platforms like Trustoo, the leads are truly theirs.
- Regional Authority: Thanks to the combination of the main site and the local domains, nobody in Antwerp can ignore Roofit anymore.
Want to become #1 in your region? True craftsmanship deserves to be found. Stop paying for expensive leads and start building your own visibility.
Zalm Partners helps professionals claim their region digitally. Dominate your region
