ANSWRD

Where they stood

ANSWRD handles webcare for brands like Kruidvat, Zwitsal and Lotus Biscoff: responding to everything people say about a brand, seven days a week, weekends and holidays included. Twelve years of experience, more than twenty international community managers.

ANSWRD grew out of Somention: the webcare service ran so well there that a separate company was set up for it and spun off as its own brand. What was missing was a website of their own. An agency that guards the online reputation of major brands had nowhere for an interested client to land. For the quiet force behind everyone else's webcare, that is an uncomfortable position.

But the real work lay elsewhere. ANSWRD does not only compete with other Dutch agencies. AI answers to questions like "which agency does community management" also feature international software companies with marketing budgets no agency can match.

What we did

Build

This is one of the few projects where the design did not come from us. ANSWRD's in-house design team guarded the brand identity and delivered the visuals; we translated those into a Webflow build. The result feels one hundred percent like ANSWRD and runs on our technical standards.

The structure separates the two audiences: agencies looking to outsource community management, and brands wanting to handle it themselves. Two different questions, two different entrances.

Fill

The questions ANSWRD now performs best on are white-label community management for agencies and which agency does community management for retail brands: both at roughly two-thirds visibility. That is not luck but the result of pages that serve one specific audience and one specific question.

Their differentiator was made explicit too. ANSWRD is available 24/7, and on the question of which agency works weekends and holidays they are now named. What you state clearly and findably on your site, a model can repeat, but only if it is actually written there.

Convert

The site is built as a clear funnel towards one action: getting in touch.

What came out

On Perplexity, ANSWRD is the most visible brand in its category, named more than seven times as often as the runner-up. On Google AI Overviews they rank first as well. On ChatGPT the large international software brands still sit above them; that channel leans more heavily on a broad, international knowledge base.

Where we are now

On questions about a solution, ANSWRD is named freely. On questions about ANSWRD itself the answers stay more neutral; there is still little material about the agency in circulation: reviews, interviews, trade press. That work is now under way.