Cellar Investment Partners
The press was about to write. The website was not ready for it.
Where they stood
Cellar Investment Partners is a Luxembourg fund specialising in investment grade wine: access to the world's most exclusive wines as an alternative asset class.
Their ambitions did not go unnoticed. Publications were coming in Quote and Investment Officer: exactly the kind of attention a fund waits for.
And that was the problem. The existing website was not professional enough to receive that traffic. An investor clicking through from an article in Investment Officer expects institutional grade, and what they found looked like a startup.
The deadline was fixed: the articles would appear, with or without a new site.
What we did
Build
To meet the deadline without compromising on quality, we chose a split approach using proven technology.
The corporate site was built in Webflow, and everything in it serves trust: calm typography, clear data visualisation and a tight structure that matches what a Quote reader expects.
Alongside that there was a need for something a fund site cannot be: a private environment where existing partners can actually buy wine. That became a private Shopify environment, accessible only to accredited partners, with a custom-built module allowing partners to request rare wines from CIP's network.
What came out
When the articles appeared in Quote and Investment Officer, there was a platform that turned the influx into trust effortlessly. The site confirmed the picture the articles painted rather than undermining it.
The private shop also strengthens the bond with existing partners: exclusive access and service that goes beyond a newsletter.
And despite the time pressure, the site went live without teething problems.
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