Current

Where they stood

Current works towards one thing from four angles: getting people with a prison record or distance from the labour market back into work. CurrentStart guides them: debt support, courses, social coaching and an e-waste work programme in which participants dismantle and recycle old electronics. CurrentWerkt places them with companies and helps clients meet their social targets. Brave Burgerzz teaches them hospitality in real kitchens, with food trucks, catering and meeting venues in Rotterdam and The Hague. Returning Citizens connects sport, media and community for those wanting a fresh start.

An employer with social procurement targets, a participant looking for guidance and a company wanting to book a food truck are searching for completely different things. But it is one organisation, and that coherence was nowhere to be seen digitally.

What we did

Build

All five sites were built by us: CurrentStart, CurrentWerkt, Brave Burgerzz, Returning Citizens and Padel Rotterdam Zuid. Each with its own audience and its own tone: CurrentStart speaks to participants, CurrentWerkt to employers, Brave Burgerzz to whoever is booking an event. With cross-references, so the group becomes visible as a whole without anyone having to read an org chart.

The brands

CurrentStart: Guidance for people with a prison record or distance from the labour market. Certified with PSO 30+, WEEELABEX, VCU and NOLOC, and co-financed through Kansen voor West and the European Regional Development Fund.

CurrentWerkt: Staffing services and social procurement solutions. Active in construction, logistics, hospitality and facilities.

Brave Burgerzz: Food truck, catering, events and meeting venues in Rotterdam and The Hague, where people learn the trade. Local residents can collect a free meal.

Returning Citizens: A Rotterdam movement connecting sport, media and community for those starting again. Partner of the Rotterdam Entrepreneur Award.

What came out

Each brand now has a place where its own audience understands what is on offer, and where the connection to the rest of the group is visible to anyone looking further.