Tjepkema Medical Products
From page four to page one on the product everything depends on.
- page 3/4 → 1on their most important product term
- Result
- quote engineinstead of a checkout page
Where they stood
Tjepkema Medical Products has supplied medical equipment to care institutions at home and abroad since 2011: bladder scanners, measuring equipment, disposables, medication trolleys. The reputation was already built. The website was functional, but lagged behind the quality of what was being sold, and in a market where trust and precision are everything, that is a problem you do not see until you lose it.
The medical B2B market does not work like a web shop. There is a purchasing process behind it, with budgets, approvals and several people deciding together. A normal checkout flow does not fit that. What was needed was something between a catalogue and a quote request.
And there was one more thing: equipment already in use at clients carried QR codes. Those could not break during a migration: otherwise a nurse is left holding a scanner in front of a dead link.
What we did
Build
A rebuild in Webflow: a clean, medically appropriate design that loads extremely fast. At the heart of the site is a quote engine rather than a checkout page: clients configure complex products and disposables and request a price directly. That matches how care institutions actually buy.
Fill
A targeted SEO strategy on the product terms that matter commercially, supported by Google Shopping.
What came out
On their most important product, the bladder scanner, Tjepkema sat on page 3 or 4 of Google. They now rank on page 1.
And the enquiries have improved. Potential clients find specifications faster, immediately see whether renting or leasing is possible, and get in touch on that basis instead of calling first to ask what something costs.
Want to work together too?