Web development
Websites built for this era
Fast, scalable and readable for humans and machines alike. Because a site a language model cannot read never makes it into the answer: however good it looks.
What it is
Building a website is no longer hard. Building one that still performs in three years is. The difference sits in what you do not see: how the content loads, whether you can manage it yourself, whether it handles five times the pages, and whether you can ever leave.
We build in Webflow, Shopify or fully custom. Which of the three depends on what you need, not on what we enjoy most.
How we do it
Plan: an hour-long sparring session at the office where we decide what needs building and why. Build: a tight process that asks little of your time. Grow: after launch, continuing to build findability and conversion.
Two principles we do not bend on:
Ready for AI search from day one. Retrofitting costs more than doing it right immediately, so we do it right immediately.
Technically sound. We hand over with a technical health score between 95 and 100. So if growth stalls somewhere, it is at least not down to the state of the website: it is ready to build on.
What we see that others miss
Orphan pages hanging off nothing. Pages with no internal link pointing to them, so a crawler never finds them.
Sitemaps that are unreachable or point at dead pages, and a robots file or copy sending the wrong signal.
Sites not yet ready for AI search engines. Technically just not readable for a language model, so they fall outside the answer.
Built too hard for selling, too little for explaining. Where a commercial page used to be enough, it is now the informative content that decides whether you stay relevant, for people and for models.
Results
Frequently asked questions
Webflow for a site you manage yourself. Shopify if you sell. Custom for a platform with its own logic or backend. We will tell you when a cheaper option serves you better.
Yes, that is the whole point. You get training and publish yourself from then on.
Then you can. You own the code, content, domains and accounts.
Tell us what you want to build
An hour-long sparring session at our Rotterdam office. No obligations, and meant to work out whether what you have in mind is also what you need.