Link building services
Building authority that lasts, without bought packages and without risk to your domain.
50+ leading companies work with us
Outsourcing link building means an agency takes over earning links to your website: the mentions on other sites that search engines and AI models use to weigh your authority. It is the part of SEO where cheating is most common, so anyone outsourcing it should above all know what an agency should not be doing.
That is why this page starts the other way around: first what we deliberately refuse, then what we deliver instead. Authority you buy disappears or does damage; authority you earn lasts, and it now counts double, because the same sources that link to you increasingly decide whether AI models cite you.
What we deliberately do not do
No bought link packages. No PBNs, the networks of hollow websites that exist only to sell links. No link exchanges at scale and no three-hundred-word filler articles on aggregator sites no human ever reads. Not because we could not, but because it does not work: Google recognises these patterns better every year, and a manual action costs you more visibility than the links ever earned.
There is also a business reason to be honest about this. Agencies selling packages earn on volume and stay quiet about risk. We earn on results that last, which means we can afford to say no to work that damages your domain over time.
Our yardstick: will a human ever click this?
We hold every link opportunity against one simple measure: would a real person ever arrive on your site through this link? A mention in a trade journal, a local newspaper, an industry directory customers actually use: yes. A footnote on a directory that exists only for search engines: no. A link that can drive traffic turns out, in practice, to almost always be the link that builds authority too; the yardstick filters out the junk by itself.
That measure means fewer links per month than a package seller promises. The results justify it: at Dakwerken Roofit, the domain is cited three times more often in AI answers than the next strongest domain in their market. You do not get there with volume, but with sources that matter.
How we earn links: digital PR and link-worthy content
Earned links start with something worth linking to. So we first build content that journalists, trade media and industry organisations want to reference: original insights from your practice, data that exists nowhere else, guides that answer a question better than everything already out there. How that writing works is covered under SEO copywriting.
Then we approach the editors and organisations for whom that content is relevant: digital PR, local media, trade publications and the partnerships that genuinely matter in your market. It is slower than ordering a package, and it is the only thing that keeps working.
What does outsourcing link building cost?
The investment depends on your market and starting position: a young domain without authority needs more building than an established name, and a competitive market demands stronger stories to earn mentions. Whether the link-worthy content already exists or still has to be built matters as well.
With us, link building is part of the fixed monthly fee within an organic growth engagement, without lock-in, and not sold per link. Deliberately so: loose links without strategy are exactly the model we refuse to join. Start with a free, no-obligation conversation: we dig into your authority and your competitors and come back with insights and a proposal.
Frequently asked questions
Why are bought link packages risky?
Because Google actively punishes link trading, through algorithmic devaluation or a manual action. In the best case, bought links simply do not count and your money is gone; in the worst case, your entire domain loses visibility. Recovery takes longer than the building ever did.
How many links per month do you deliver?
We deliberately do not commit to a fixed number, because a monthly link target steers on volume and that is exactly the wrong incentive. We report which mentions we earned, what they are worth, and how your authority develops against your competitors.
Do links also help visibility in ChatGPT and Perplexity?
Yes. AI models lean on authority signals that strongly overlap with links: which sources reference you, how often your brand gets mentioned and in what context. Mentions in media and trade publications therefore also raise the odds that AI answers name and cite you.
What if a previous agency built bad links for us?
Then we map your link profile first and assess whether there is real risk in it. Usually ignoring is the best choice while we build healthy authority alongside; in serious cases we clean up with a disavow. That judgement requires care, because overzealous disavowing does harm too.
Can I outsource link building on its own, without a full SEO engagement?
In most cases we advise against it. Links pointing at mediocre content never pay themselves back; the foundation has to exist first. If that foundation is already in place, a first conversation will show whether standalone authority building makes sense for you, and we will say so honestly if it does not.
How quickly can we start?
We usually schedule an intro call within a few days, and an engagement typically starts two to three weeks after sign-off. Send a message through the form below and we will reply within one working day.
Want to know how strong your authority is today?
Get in touch and tell us how your link profile came about and where you want your authority to go. We dig into your situation and come back with insights and a concrete plan with next steps.