Website redesign
A new site without gambling away your Google rankings, with a measurable goal agreed up front.
A website redesign makes sense the moment your current site stops selling your business: the design looks dated, the technology fights every change, or the content tells a story that is no longer true. Redesigning is not always the answer, though; sometimes targeted improvement is faster and cheaper. We help you make that call first.
And when a redesign is the right call, it should protect what you have built. A new site ought to strengthen your visibility, not reset it. At ANSWRD, organic traffic has grown sevenfold since the new site went live; that is the bar we hold a redesign to.
Redesign or improve: diagnosis first
Not every underperforming site needs replacing. If it loads slowly because of a few heavy images, or produces few enquiries because the copy is vague, targeted website maintenance fixes that. A redesign becomes the answer when the foundation itself is worn out.
Signs the foundation is worn out: every change needs a developer who has lost interest, the CMS no longer receives updates, the site is unusable on a phone, or the business has moved in a direction the site does not tell. If you are unsure, put your situation to us through the form below; we dig into it and come back with honest advice: improve or rebuild.
Redesigning without losing your rankings
The biggest risk of a redesign is invisible on the design table: your Google positions. The ranking losses we see after failed redesigns rarely come from the new design itself. They come from pages that quietly vanished without a redirect, and from copy that was trimmed because it did not fill the new layout nicely.
So our redesign starts with an inventory of what performs today: which pages bring in traffic and enquiries, on which search terms, and which content therefore has to survive. Every old URL gets a destination in a redirect plan, and after launch we compare positions week by week against the measurement taken before the redesign.
- Inventory of performing pages and search terms
- Redirect plan: every old URL gets a destination
- Content preserved where the rankings live
- Weekly measurement after launch
Wondering what this means for your site?
Ask usWhat a new site should deliver
A redesign without a goal gets judged on taste, and taste generates endless meetings. We agree up front what the new site will be measured on: more traffic from Google and AI search engines, more enquiries from that traffic, or both.
ANSWRD shows what is possible: seven times the organic traffic since the new site, and an average Google position that climbed from 22 to 15. That was not the design alone; it was fast engineering, preserved content and pages that each answer a single customer question.
What does a website redesign cost?
The cost of a redesign depends on the size of the current site, how much content needs migrating or rewriting, which integrations move along, and whether the brand gets a refresh too. A ten-page site is a different project from a platform with hundreds of URLs; our page on what a website costs walks through how those factors add up.
We put numbers on it after a first conversation, not before. Your proposal lists migration and the redirect plan as separate line items, so you know that protecting your visibility is priced in rather than returning later as extra work. The decision is yours, no strings attached.
Frequently asked questions
There is no fixed interval. A well-built site with regular maintenance lasts five to eight years; a poorly built one sometimes not even two. Watch the performance, not the calendar: declining traffic, few enquiries and technology that blocks changes are better signals than the site's age.
Not if the redesign is prepared properly. Losses come from vanished pages, missing redirects and discarded content, not from a new design. With a redirect plan, preserved content and post-launch measurement, your visibility stays intact and usually improves, because the engineering underneath gets faster and easier to read.
Often yes, and for well-performing pages that is the advice. You do not throw away content that ranks because the design changes. We assess per page what gets kept, rewritten or dropped, backed by the traffic and position data of your current site.
Yes. We build the new site on a private environment where you follow along live. Only when everything stands, is tested and the redirect plan is ready do we flip the switch. The changeover takes minutes, not days, and you miss no enquiries.
Yes, that is a dedicated service of ours. Sites from site builders or AI tools such as Lovable often hit a wall on technology and ownership. For Endura Coaching we rebuilt such a site in Next.js: technical health score up to 98 percent, and the client now owns their content and data outright.
An intro call usually happens within days; there you will also hear whether rebuilding or improving is the better route. A redesign project typically starts within a few weeks of sign-off. Send your question through the form below and we will reply within one working day.
Related pages
Is your site due for a redesign?
Get in touch and tell us how old your site is, what it delivers today and where it pinches. We dig into your situation and come back with insights and a concrete plan with next steps, whether that means a redesign or targeted improvements. We reply within one working day.